顧客の購買情報と位置情報センサを用いた スーパーマーケットにおけるデータ活用について

Kazuma Yanagihashi, Sozo Inoue,
SOFT九州支部学術講演会
(Not Available)
(Not Available)
6 pages
2020-11-28
オンライン
Several studies have been conducted on purchasing information and customer behavior in retail. However, how to use the collected data and the results of the analysis for purchasing strategies in the retail industry is important but not well researched. Therefore, this paper aims to analyze data utilization in supermarkets from a new perspective using POS, FSP and location sensors. The results show that the demand for data utilization is high for changing product placement with respect to customer purchasing information and travel routes.

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